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Leasing Momentum in Phoenix: Retail Market Challenges Amid Population Growth

Published Sep 18, 2026Views 908By Sarah Daniels

The Western U.S. retail market, especially in Phoenix, faces tight supply amid rising demand, with new retail developments shaping the landscape.

Retail Trends Shaping the Western U.S. Market

Retail markets across the Western United States are experiencing notable leasing and investment momentum, though the primary hurdle remains the tight supply to meet rising demand. Insights from SRS Real Estate Partners, notably from experts like Scott Ellsworth and Gary Chou, illuminate the current dynamics driving these trends. In Arizona, a massive investment by Taiwan Semiconductor Manufacturing Company—totaling $265 billion—aims to establish six fabrication plants alongside R&D facilities in the Phoenix area. This influx is not only stimulating economic activity but also boosting population growth. Ellsworth points out that the semiconductor sector’s expansion is adding a new “C” to Arizona's historical economic pillars: copper, cattle, cotton, citrus, and climate. This shift underscores the state's appeal for businesses and new residents, especially during the pandemic, highlighting a favorable business climate that's drawn considerable investment. Yet, there’s an undeniable challenge for retailers on the ground. “Our population growth has always been one of the biggest stories,” Ellsworth remarks, “but from a retail perspective, what we face is a lack of space. The market remains very tight and very favorable to landlords.” The current scenario shows that the shopping center vacancy rate in metro Phoenix has consistently stayed below 5 percent for several quarters, with new construction lagging significantly compared to the boom of 15 to 20 years ago. Investors might find temporary relief from the recent closures of stores like JoAnn, Big Lots, and Party City, but Ellsworth emphasizes that these spots have already filled up quickly. “Phoenix is on the radar for a lot of retailers seeking expansion, making it a fiercely competitive market,” he states. Many retailers typically prefer to first establish a presence in the region's dense urban core before branching out. However, ongoing scarcity has forced some companies to consider rapid expansion in less dense, growing peripheral submarkets. Growing communities, such as Buckeye located on Phoenix's west side, are seizing the moment, with new retail openings shaping the landscape. A burgeoning retail corridor is emerging around the intersection of Interstate 10 and Verrado Way, highlighted by Vestar’s recent completion of the 500,000-square-foot Verrado Marketplace, anchored by major retailers like Target and Safeway. Additionally, plans for a Costco and Home Depot nearby show that there is still demand for retail development in these expanding areas.

Contrasting Markets in Southern California

The situation in Southern California, though lively in regions like Orange County and the Central Valley, presents a different picture. Gary Chou, executive vice president at SRS, notes that while leasing activity is strong, urban areas around Los Angeles have seen residents depart during the pandemic, contributing to higher vacancy rates. This unique shift in demographics brings mixed fortunes for the local real estate market. From an investment perspective, there’s still interest in Southern California properties. Those keen on new developments often find more opportunities in the Inland Empire and High Desert areas. Chou observes that some investors are even scouting for prospects in Arizona and other Mountain states benefiting from significant population growth. Institutional players, family offices, and private investors continue to trade in existing assets, particularly grocery-anchored and mixed-use properties. Chou explains that highly sought-after retail spaces, such as those occupied by recognizable brands like Chick-fil-A, command capitalization rates ranging from 4% to 5%, with some even dipping below 4%. On the flip side, older strip centers, particularly those built in the '80s and '90s, are trading at higher cap rates due to their challenges, as investors often feel uncertain about how to manage these assets. “They’re becoming much more operator-driven investments,” Chou notes, which requires investors to take an active role in revitalizing the properties. Current investment sales suggest a strong trajectory in California, predicting an increase of 25% to 30% beyond 2025. However, this outlook could be tempered by fluctuating conditions in the bond market, which was seeing the U.S. 10-year Treasury yield hovering around 5% in mid-September. “It’s a different story than a year ago,” Chou reflects. “Investment momentum was promising then, but we saw some hesitation in the second quarter. Despite this, interest levels have held steady, and investors are eager to pursue deals.”

Looking Ahead: Shifts in Retail Property Investment

The retail real estate sector is in a state of dynamic transformation, and the recent activities in acquisition and renovation signal significant trends. The $15 million sale of a Walgreens-anchored center in Metro Los Angeles, arranged by Hanley Investment Group, exemplifies the ongoing interest and investment in retail properties that have strong co-tenancies. This move isn’t just about the immediate financial gain; it's indicative of a broader strategy to capitalize on established retail locations that continue to attract consumer traffic. What stands out here is how investment firms are repositioning their portfolios to include properties with essential tenants. You'll notice similar maneuvers across various transactions, such as JLL securing refinancing for a two-property mixed-use portfolio in Fort Worth, Texas, further indicating that investors are placing bets on diverse, adaptable retail spaces. The mixed-use trend, blending residential and commercial ends, is no longer a fleeting concept; it’s becoming a staple in investors' strategies. Yet, there's an undercurrent of uncertainty. As we see significant investments pour into projects like the renovation of The Outlets at Orange in Los Angeles, one questions whether these initiatives will resonate with changing consumer behaviors. The success of such developments hinges not just on physical upgrades but on their ability to adapt to evolving shopping habits and preferences post-pandemic. Real estate professionals need to pay close attention to these patterns. If you’re working in retail investment, understanding how these funds flow into certain pockets of the market could give you an edge. As the landscape shifts underfoot, the question remains: are these moves signaling a renaissance for retail, or are they attempts to shore up a sector facing more fundamental challenges? The next few quarters will be telling as we gauge the performance of these investments and their impact on the broader market. Ultimately, navigating this shifting terrain will require agility and insight. Keeping a finger on the pulse of consumer trends, while also evaluating the financial health of these properties, will be key for anyone looking to engage meaningfully in the retail real estate space.
Source: Sarah Daniels · shoppingcenterbusiness.com

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